CCM Capabilities at a Glance
As financial services organizations seeks to improve their competitive position, improving the customer experience through a centralized cross- channel communications strategy has become a key area of focus. From paperless onboarding to interactive account statements and mobile push notifications, modern CCM solutions enable financial organizations to meet the ever-changing needs of their customers.
“Over the past few years, digital banking teams have improved transactional features such as P2P money transfers and mobile bill pay. But few banks provide useful service tools like letting customers notify the bank when traveling abroad—or help them research or apply for financial products directly in the mobile app.” global mobile banking functionality benchmark, Forrester research, july 2016.
Some key capabilities include:
So With new technologies becoming mainstream, consumers are living in an always-on and always- connected world. They want to be treated as individuals with personalized service that is delivered at the right time and via the right channel. New communication technologies are bringing with them new opportunities and challenges for retail banks as increasing numbers.
Of consumers opt to interact via online and mobile channels. However, customers still enjoy traditional methods of engaging with their bank, so it is essential to take a centralized approach and invest properly across all channels to ensure the same seamless level of service regardless of touch point.